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Marketing Channels Strategy (GE) 8-e

文具用品批發

商品網址: http://www.books.com.tw/exep/assp.php/mmq4i900/products/0010659446

商品訊息功能:

辦公文具批發商品訊息描述:

Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

1.Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.

2.Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.

3.Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

?辦公用品

商品訊息簡述:

  • 作者: Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
  • 出版社:華泰文化
  • 出版日期:2014/11/11
  • 語言:英文


Marketing Channels Strategy (GE) 8-e

商品網址: http://www.books.com.tw/exep/assp.php/mmq4i900/products/0010659446



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